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The Multiplex Congregation: …
AUTHOR: Sack, Michael
PUBLISHED ON: April 10, 2003
DOC SOURCE: CCN
PUBLISHED IN: Ministries

The Multiplex Congregation: Understanding the four audiences you face
By Michael Sack

GENERATION X
Who They Are

16 to 25 years old
“Feed me” generation
Low self-esteem
Retreat from world into small groups

What They Need

Unconditional acceptance
Very short list of what’s really important
Written reinforcement of key concepts (e.g., a spiritual notebook).

BUSTERS
Who They Are

25 to 35 years old
“Why me?” generation
Don’t like crowds or mingling with other generations
Skeptical of guarantees

What They Need

Relationships
To create a better world
To talk things over with peers

BOOMERS
Who They Are

35 to 50 years old
“Entertain me and earn me” generation
Faddish, intellectually lazy
Looking for spiritual definition

What They Need

Talk about meaning, self-definition, and worth
New church models
Media

OLDER ADULTS
Who They Are

50 and up
“Need me and show me” generation
Possess skills and money
Want to do something worthwhile

What They Need

In preaching, positive examples of older adults
Appreciation

Copyright (c) 1995 Christianity Today, Inc./LEADERSHIP Journal

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