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The Multiplex Congregation: ...


Written by: Sack, Michael    Posted on: 04/10/2003

Category: Ministries

Source: CCN

The Multiplex Congregation: Understanding the four audiences you face By Michael Sack

GENERATION X Who They Are

16 to 25 years old "Feed me" generation Low self-esteem Retreat from world into small groups

What They Need

Unconditional acceptance Very short list of what's really important Written reinforcement of key concepts (e.g., a spiritual notebook).

BUSTERS Who They Are

25 to 35 years old "Why me?" generation Don't like crowds or mingling with other generations Skeptical of guarantees

What They Need

Relationships To create a better world To talk things over with peers

BOOMERS Who They Are

35 to 50 years old "Entertain me and earn me" generation Faddish, intellectually lazy Looking for spiritual definition

What They Need

Talk about meaning, self-definition, and worth New church models Media

OLDER ADULTS Who They Are

50 and up "Need me and show me" generation Possess skills and money Want to do something worthwhile

What They Need

In preaching, positive examples of older adults Appreciation

Copyright (c) 1995 Christianity Today, Inc./LEADERSHIP Journal

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Time Stamp 22-Oct-19 04:54 AM
Locale English (US)
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